Rwanda conquered the market of South Korea by exporting 384 tonnes of green coffee in 20 containers, valued at Rwf 2.5 billion, the National Agricultural Export Development Board (NAEB) revealed. The Rwanda Development Board (RDB), in partnership with NAEB, the Private Sector Federation (PSF), and the Rwanda Embassy in South Korea, organized the facilitation of coffee exporters to attend the exhibition, which was attended by 60,000 participants from across the globe. 400 companies attended the exhibition, with 6 of them being from Rwanda. Rwandan exhibitors, during the exhibition, obtained a m

Rwanda conquered the market of South Korea by exporting 384 tonnes of green coffee in 20 containers, valued at Rwf 2.5 billion, the National Agricultural Export Development Board (NAEB) revealed.



The Rwanda Development Board (RDB), in partnership with NAEB, the Private Sector Federation (PSF), and the Rwanda Embassy in South Korea, organized the facilitation of coffee exporters to attend the exhibition, which was attended by 60,000 participants from across the globe.

400 companies attended the exhibition, with 6 of them being from Rwanda.

Rwandan exhibitors, during the exhibition, obtained a market to export 76.8 tonnes of green coffee in 2024, which could generate Rwf 500 million, NAEB said.

Alexis Nkurunziza, Division Manager of Traditional Commodities at NAEB, said that in addition to green coffee, specialty coffee is expected in the Seoul market. Facilitating Rwandan exporters to participate in international exhibitions leads to obtaining sustainable markets and increasing Rwanda's visibility.

The Ambassador of Rwanda to South Korea, Nkubito Manzi Bakuramutsa, said that Rwanda's coffee is the consumers' favorite in South Korea.

"There is a potential market for Rwanda's coffee in South Korea. The coffee uptake in South Korea is rising and the prices offered by this market are ideal. Furthermore, there is even a market for honey in this country. Many companies expressed interest in buying honey from Rwanda to use it in foods that they export to Japan, China, and Russia," he said.

Rwanda exported slightly more than 20,000 tonnes of coffee which generated $115.9 million (around Rwf 149.5 billion) in the financial year 2022/2023, representing a 53.39 percent increase in coffee revenues compared to $75.5 million (over Rwf 97 billion) earned from more than 15,000 tonnes sold at international markets in the previous fiscal year, according to the National Agricultural Export Development Board.

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