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Rwanda’s MICE industry generates $95m in 2023

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Rwanda’s Meetings, Incentives, Conferences, and Events (MICE) industry generated revenue of $95 million in 2023, representing a 48 percent increase from 2022, according to the Rwanda Convention Bureau (RCB) reports.

According to RCB, in 2023 Rwanda hosted 160 events which were attended by more than 65,000 delegates, the highest milestone in the past decade since the establishment of the Rwanda Convention Bureau.

According to the report, in 2023 Rwanda hosted 27 sports events which attracted 13,785 participants, an increase of 59% compared to 17 events in 2022.

2023 was remarkable for sports tourism in Rwanda, as the country hosted major events like the 73rd FIFA Congress, Basketball African League 2023, Afrobasket Women 2023, Giants of Africa, and other events that attracted more participants.

Fred Swaniker, RCB Board Chairman, stated in the report that Rwanda and other industry players demonstrate resilience and adaptability, underscoring their commitment.

“By investing in talent, infrastructure, and strategic initiatives, we aim to maintain our growth in the global MICE sector,” RCB’s Chairman said.

According to the Rwanda Convention Bureau, in 2024, more than 90 events including the 38th GCF Board Meeting (28 February – 8 March 2024), Africa CEO Forum (16 – 17 May), JCI Africa & Middle East Conference (22 – 25 May), 20th Kwita Izina (18 October), and many others are confirmed to be hosted in the country of a thousand hills.

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